Simplest Phone on Earth, John's Phone

You are probably thinking, what am I talking about, well here it is; the simplest phone on earth, the John's Phone. The only option you have with this phone is to call and hung-up, that's it, oooo I almost forgot, you also have a notepad and a pen at the back of your phone where you can write down with your pen the phone numbers of your family or friends.

I think that this phone is the best for our grandmothers and grandfathers because we all know how good they manage their old phones, with a small screen and small keypads, but one think that I don't like at this device is that the screen is on the top of the phone and it's very small, and I am thinking why in the world would you build

a phone for old people and put such a small screen on it, what's the point? and the second is the price, it's just £67 or 79.95 euros and I think that this is enormous for a phone like this and I don't see myself buying a phone like this at that price, no way; But it's a good idea having only the keypad and only the option to call and hung-up.

Diedriekje Bok, John Doe creative, said "With an abundance of choices and information channels operating, it's nice to develop a simple gadget. It is also a useful phone for travelling, exercising or weekend sailing.

"With John's phone, you always reach your close family and friends, so the rest of the world on your smartphone does not matter. John's phone can be used when your smartphone is empty or if you're in a distant country".

But they don't say if the device is waterproof because it should be at this price, and other features for old people. But anyway they create it and now they expect to sell it. 

But what do you think? are you willing to pay £67 or 79.95 euros for that phone?  will you buy a phone like this one?

Below are more pictures with the phone.